How Great Leaders Inspire Action
February 26th, 2013
My company, The Morrison Agency, is sending me to a class by 4a’s that puts me in the same room with some of Atlanta’s great talent in the advertising industry. We get the opportunity to hear from some great folks every Tuesday. Last Tuesday, I must admit, I was EXTREMELY sleepy walking into class. Then the speaker opened with this video of Simon Sinek speaking at TED. When it came on I was immediately captured. His theory of leading with “why” when speaking or presenting is awesome. It gives purpose to everything you do. People don’t buy into what you do; they buy into WHY you do. What is your purpose? If it resonates with people then they are way more likely to buy into ANYTHING you present.
This is a must-see video. Get inspired folks.
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